Promoting Allo products as a commodities of the global market

fieldwork 2017

The history of the indigenous knoledge Allo to comodities of the allo production started with the Koshi Hill Area Development Program (KHARDEP). In 1984, a workshop was held at Bala School Ground for 11 days to teach to local traditional allo waver and knitters to produce market based products. weave Allo cloth. Then, in 1988, the first official Allo Cloth Production Club opened in Shishuwatar, led by a group of women who could weave allo cloth (ACPC). The group also organises conferences and workshops on weaving, and has recently begun selling allo cloth on both the domestic and international markets.

fieldwork 2017

After 40 years of support from the ACPC, allo production develop into small cottage industries, product collection centres, and sales centres across the country. The increased production and marketing of allo have been helped along by a number of government, non-government, and private organisations. Revised and modified tools and techniques that make possible to produce in bigger volume than traditional.  The advent of semi-automatic tools like thread-pulling shuttles and redesigned looms that can roll woven fabric to produce more than 100 to 150 metres, were as the traditional loom that could weave no more than 2 to 5 metres at a time. Efforts are also being made to develop fully automated machines. According to the value chain report published by RRN in 2014, eighty percent of the total production is used to produce carpet, and the remaining twenty percent is used to produce allo clothing. The United States, the United Kingdom, Germany, France, Canada, Italy, Switzerland, the Netherlands, Denmark, Finland, Japan, South Korea, and China are all regular destinations for Allo's exports.

Producers seems optimistic about the future of allo goods, increasing visitor and costumers at markets, fairs, exhibitions, and sales centers. The benefits of the allo products- skin care and heel the skin allergies, control the high blood pressure, protect from the bad souls and the like. It is also taken as the reasonably indigenous handicrafts. Before the commercialization the allo production was fully based on women, and the now male and female can be found in the allo cloth manufacturers. Through its expansion as a means of financial support and the promotion of allo products, the contribution to female empowerment and leadership.

Handicraft exhibition at Kathmandu, 2018

According to the production theory of globalisation, there are two distinct schools of thought among allo producers: those who they thought mass production with automatic machine and global marketing in the huge volume, and those who value unique specialisations like handicraft, and organic, chemical-free products. Resource scarcity for the raw material, Natural resource management politics may also have an impact on allo production, whether because of the ongoing debate over which cash crop, allo or cardamom, should be prioritised. The conflict between costumary right law, national forest law, and commercial laws, allo businessmen felt the constraint to market and better organise the allo product.

Last but not least, the traditional allo production and consumption have declined as a result of increased market access. The passing down of the knowledge required to weave allo cloth is complicated by the fact that modern influences have led younger generations to reject traditional practises. Allo's cultural values are being supplanted by market commodities among the Kulung. Allo, which is trendy as a means of subsistence, is evolving into a source of economic gain by becoming a distinct handicraft product in the global market of the present day, and social change is also apparent. If the government makes clear rules and laws for allo management, and production is encouraged and promoted, products from Nepal may find a better place on the global market.

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